Why Choose Sara Zimmerman Art, Illustration and Design?
The quick version: I make pretty things that have a strategy in place to attract the clients you want and get you results.
The long version:
FULL SERVICE: I offer a one-stop option for all of your small business marketing needs. I can help direct you through the steps you need to create a recognizable brand and, if necessary, identify a target market for your business growth. I create eye-catching print marketing collateral that you can use to enhance your business and attract the clients you want. I implement marketing and SEO tactics to get the clients to your website, then I create a beautiful website that has clear call-to-actions so your visitors are doing what you want them to do. I have the backend knowledge to make it all perform and the artsy gifts to make it stunning.
CARING: I have a diverse, professional background that required wearing many different hats, from retail store owner, to newspaper sales manager, to production manager, to fine artist, to boutique web designer, etc. I know how hard it is to be an entrepreneur and, therefore, am extremely empathetic to your cause. I pride myself on getting you something that works beyond your expectations while providing you inspiring marketing options that will help get your business on its path.
DEDICATED: Because I care so much, I work really, really hard to get you something that will work for you and your unique business. I am committed to finding you the best option for your expectations within your budget. I work both as an advocate for you AND for your clients, getting you results that get you seen while visually relaying the quality and style of business you offer.
DYNAMIC: The web is ever-changing, as are design trends. I enjoy constantly learning about these improvements and findings ways to improve my services and products. I then implement these insights into your project so they are up to date.
ECO & U.S.A. FRIENDLY: I love the Earth and want to do my part to keeps jobs in the US. Therefore, I have made my office eco-friendly and am a Keep the Sierra Green Business Leader. For print projects, I work with many eco-friendly printers who are all US based. For more involved projects, I work with a tremendous, Truckee-based team (NO over-seas out-sourcing like many designers!).
GIVING BACK: Choosing me also helps many non-profits. I regularly donate to many non-profit organizations, including Truckee River Watershed Council, SOS Glenshire, Tahoe Truckee Earth Day Foundation, South Lake Tahoe Earth Day Foundation, and the Human Society of Truckee Tahoe. I am also a member of NRDC and the Access Fund.
People often ask me how I can be both an artist AND do something so left-brained like web design and marketing. I absolutely love to push myself creatively AND I am passionate about finding ways to help people pursue their own business visions.
Talking about business growth tactics and finding new design ideas are passions that I fuel by subscribing to endless design and marketing blogs, newsletters, and forums. You can expect to find me talking to a new entrepreneur about new marketing ideas while at the pool with my daughter or in line at the grocery store. I am so enthusiastic about helping people go after their business dream that the ideas just bubble out of me. I get excited about people’s goals and even more excited about how I can align their website and marketing collateral to their vision.
When I work on a project, I wear many hats including:
- project manager
- marketing consultant and marketing manager
- graphic designer
- html/css programmer
- UI/UX designer
- content editor
- photography and video editor and director
- content writer
- media buyer
- business coach
- and confidant
- (click to view all services)
When the project moves into the web, I rely a lot on my wonderful partner and husband, Rob Zimmerman.
Rob has been working with computers since the early days of the Apple IIE. He has managed computer networks for schools and offices, provided Apple technical support, run an independent Apple Service and Education company, and spent countless hours with Apple hardware and software and the great expanse of the internet. He wears many behind-the-scenes hats at Sara Zimmerman Art, Illustration and Design, including, but not limited to:
- server administration
- domain and hosting setup and management
- email setup, administration, and support
- advanced Mac computer help
- and general problem-solving
When he’s not sitting in front of a computer, he is spending time with me, our daughter, climbing, camping, or mountain biking.
For larger projects, I also work with some incredible programmers, search engine optimization gurus, content writers, photographers, and editors in the Truckee and US West Coast region.
There are many, many designers out there. Finding one that you can trust and who can match your marketing collateral with your vision can be a challenge. If you or your organization has a vision fueled by a true passion, but need some direction and help to get there, give me a call to see how I can help you reach that goal.