The Yoga of Recovery is a wonderful treatment program for recovering addicts and alcoholics. The site was formerly an html 1.0 site built in the early 2000’s which was not up to current web standards nor was easy to navigate. The client needed her message to be easily understood as well as be seen in search engines for those searching for treatment options.
I started the project with a marketing analysis where I looked through her statistics to see what was really happening with her existing site, her visitors, and her social media pages. The results showed there was some, but little activity. I formed a plan to create a site that would help these issues by: being seen by search engines, providing an easy way for admins to update the site, providing a clear an easy way for viewers to sign up and follow her activity and become a followers, and by creating a site that was built with current web standards and could be seen by current browsers on both computers and mobile devices.
Taking her existing logo, I modified it to become a web logo and then created a new, more contemporary, look and feel. Then I put together some fun images to create a new brand for her. Together these made a new background for her site.
Once those general components were in place, I made it so the retreats, workshops and trainings can flow onto their respective pages using blog categories. This way viewers can follow the upcoming events via rss. I then incorporated Google calendar API so viewers could get a list of all events in one place. Next I added a lead capture system where visitors can receive a free mp3 class in exchange for signing up for her newsletter.
The final result is a beautiful site that now is up to current web standards, allows visitors to follow her events, and helps keep track of the visitors who are interested in learning more. YogaofRecovery.com