TahoePianoLessons.com was a website redesign. I had previously been working with the client to create a marketing campaign, help with messaging, and design some flyers and advertisements. Once the client saw those and realized the traffic from those would drive people to the site, he wanted a website redesign.
The previous site was built in a WordPress platform using a free template. Though there was some search engine optimization (SEO) built into the site and the site was on my favorite content management platform, the site had some unpleasing graphic, content, and some SEO issues (i.e. the pages were built as posts and there was no clear area for people to return to see updates and tips, permalinks were not activated correctly, graphic elements were borrowed and were not that pleasing to the eye, and the overall site message was unclear). The goal was to improve user experience, make people understand the message in under 10 seconds, and promote calls for free lessons.
To keep costs lower, the goal was to build the site live, replacing the existing site. Additionally since planning stages can increase costs and we were working within a budget, the client trusted me to “make it pretty” and do what I felt needed to be done to improve it. I gave some content recommendations to the client and while the client was working on those text changes, I made the graphic, layout and template changes.
I started by creating them a simple logo for web-use and a color scheme that was both fun, contemporary, and engaging. Next, I narrowed down some of their revised content into more precise messaging and then into particular campaigns. These campaigns would be what I would emphasize in the built-in, homepage slider option (i.e. the rotating images on the homepage). Though the first campaigns were seasonal, the user-interface in WordPress allows for the client to make those slider changes whenever he wants (pretty cool stuff!).
I found some fun images for a reasonable licensing fee that reiterated the messages of the campaigns. I added the call-to-action text, made the images into sliders, and linked them to the respective pages. Then I found some fun little icons and added them to the call-to-actions below the homepage slider.
Next, we worked to add the streamlined content to the pages and ultimately added a lead capture system using MailChimp.com’s Forever Free account. The end result is a user-friendly, site built on current web standards that easily conveys the client’s message in under 10 seconds. Additionally, now that the messaging and branding had been confirmed, my client can have me quickly use already-built components from the site to create marketing collateral, such as postcards and flyers.