Ryan and Sarah Egan are incredible trainers who needed full branding and marketing materials for their new business, Rebel Fitness Academy. Ryan and I worked together to create a list of items he needed, from logo to business cards, to rack cards, to website and press releases.
We started with the logo and branding. Ryan wanted something that would both appeal to the die-hard athletes he regularly works with, as well as the more mellow clients who need help getting into shape. I created a logo and brand that would appeal to both and be able to be reproduced later on shirts and products.
Once the logo and business cards were done, we started working on his WordPress website. Ryan wanted to integrate the MindBodyOnline.com system for reservations as well as have a full menu of services and updates available. I provided a sitemap and guidance for his content. While Ryan created the content and got the images in order, I brought through his branding into his site and implemented his keyword research analysis so that his site will come up with high rankings during searches on Google and Yahoo. The final product is a great looking site that fully promotes their new academy for fitness.