Barbara Bray is an educational consultant who works with national and international school districts, state boards of education, and educators worldwide. Though she has an online product called My eCoach, Barbara is getting more renowned for her keynote speaking, her articles in numerous journals and blogs, and her consultations. Therefore Barbara needed a site to help her brand herself as the product and could integrate her blog.
I built her new website as a content management site in WordPress after creating her a distinguished logo and brand. I brought through her new logo and identity into the site, and then helped guide her through a recommended navigation and content suggestions. After implementing those, I helped her refine her messaging and work through some search engine optimization practices. The result is a great blog for educators that is bringing her more follower, increased awareness, and ultimately more clients calling for proposals. BarbaraBray.net