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Blog

Reinvent Your Business With a New Logo and Branding

Reinvent Your Business With a New Logo and Branding

Posted in: Graphic Design, Marketing|January 30, 2017

You’ve changed. No, it’s not a bad thing; it’s just part of life. And, as you change, so does your business. So, why should your “new” approach to your business be associated with your same logo and branding as yesterday? This is what I asked myself recently prior to a full …

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How Mobile Apps Improve Business Marketing

How Mobile Apps Improve Business Marketing

Posted in: Business Education, Marketing, Tips|January 27, 2017

There was a time when marketing and advertising were ostensibly the same. Businesses would buy billboard space or an ad in a newspaper and hope that customers would flock to their door. The internet, social media and mobile application technology have changed this approach. Marketing is now an omnichannel conversation …

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Illustrated Essays and Writing By Sara Zimmerman

Illustrated Essays and Writing By Sara Zimmerman

Posted in: Inspiration, Writing|January 27, 2017

Over the last couple years I have been spending more time writing. I have always wanted to write, but have traditionally stuck with expressing myself through paint and pen. However, once I opened the door to being okay with publicly expressing my ideas through words, I haven’t wanted to stop. Articles …

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Exploring the Digitization of Libraries

Exploring the Digitization of Libraries

Posted in: Inspiration|January 26, 2017

Many of us take for granted that books were once our primary form of information technology. While librarians of old only needed basic knowledge about the author, subject matter and title, modern librarians have to become masters at retrieving and organizing knowledge in order to be efficient. In addition, they …

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New Art for 2017 – Awakening Art Series

New Art for 2017 – Awakening Art Series

Posted in: Fine Art, Inspiration|January 25, 2017

Awakening is a body of artwork that I am currently working on, starting from the end of 2016 to present. It encompasses the idea of coming into realization of what is illusion versus reality, the layers that shape our lives, creator- versus victim-hood, and what I want to express to …

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Quick Tips to Improve Your Website

Quick Tips to Improve Your Website

Posted in: Marketing, Tips, Web Design|January 25, 2017

If you‘ve neglected your website for a while then the chances are, you’ve missed out on some great marketing opportunities. Digital marketing strategies are changing at a rapid pace and you need to keep up with trends to ensure that your website and other marketing channels are still performing to …

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The Beauty of Art on Raw, Un-stretched Canvas

The Beauty of Art on Raw, Un-stretched Canvas

Posted in: Fine Art, Inspiration, Tips|January 20, 2017

Many artists create art on perfectly flat canvases and paper. These unflawed surfaces allow the artist to create whatever they want on an unhindered foundation. Though I absolutely adore working on beautifully stretched canvases or flattened papers, I have challenged myself to create artworks on several raw, un-stretched canvas. The …

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5 Ways to Create an Award-Winning Blog

5 Ways to Create an Award-Winning Blog

Posted in: Marketing, Tips, Writing|January 13, 2017

Millions of people across the world are blogging. It may therefore seem a little difficult to stand out from the crowd of blogs. However, it is essential to persevere, because an award-winning blog could help you become an influential voice in your industry, helping you create fantastic connections, boosting company …

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Sara Zimmerman Art + Comics Radio Interview – 12/8/2016

Sara Zimmerman Art + Comics Radio Interview – 12/8/2016

Posted in: Fine Art, Inspiration|December 9, 2016

I had the nice opportunity to be interviewed by Robert Schimmel of Lake Tahoe Art Scene, where we reviewed what I’ve been up to as an artist and the live art painting event I am participating in on December 15th, 2016 from 10-2pm with artist, Sara Smith, at Tahoe University. Listen …

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Art Sale 12/8-15 to Benefit Victims of Ghostship Oakland Fire

Art Sale 12/8-15 to Benefit Victims of Ghostship Oakland Fire

Posted in: Fine Art, Illustration|December 8, 2016

I’m having a week-long art sale to benefit the victims of the Ghostship Oakland Fire fundraising efforts. As an Oakland native and artist, this tragedy hits home and I would love to help support these families. From today (12/8) through end of day 12/15, I’m offering: 10% off all available …

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