You’ve changed. No, it’s not a bad thing; it’s just part of life. And, as you change, so does your business. So, why should your “new” approach to your business be associated with your same logo and branding as yesterday?
This is what I asked myself recently prior to a full redesigning of my own logo and branding. My business has evolved to encompass the myriad of services and products that my husband, Rob, and I offer. At Sara Zimmerman Art and Design, we’re committed to the improvement of home, business and life through art/comics, web/graphic design, marketing/business consulting, writing and music. In essence, we’re providing products and services that support the improvement of the foundational elements of a balanced life. Therefore, creating a strong graphic anchored to a confident font was a necessary change for our business.
New Logo Design
In our new branding, you will see a visual representation of the commitment to quality work and confidence in our services and products epitomized through the strong lines of the Z and the unending nature of the circle in our new Z Ball Logo:
You will then see the elements of Sara Zimmerman Art and Design’s Z Ball logo brought into the Z Life Alchemy logo, which is our brand for clothing, gifts and art that helps you ascend, ride and create the life you want:
How A Logo Redesign Can Help Your Business Goals
Changing your logo and branding provides more than just a new look and feel; it helps you to identify your business goals and set course towards attaining them. Essentially, in doing so, a change in logo and branding gets you closer towards achieving your business ideals.
Remember, it’s not easy to attain your goals if you haven’t even identified them. If you are ready for a change, contact me and we’ll review ways to help you align your new business look and feel to your new business dreams.