If you‘ve neglected your website for a while then the chances are, you’ve missed out on some great marketing opportunities. Digital marketing strategies are changing at a rapid pace and you need to keep up with trends to ensure that your website and other marketing channels are still performing to the levels that they have the capability to.
Even a few months without making any updates to your website can leave you well behind your direct business competition, so neglect your website at your peril!
2017 will see some major progression in digital marketing, so here are some tips to help you to ensure you’re not missing out on any quick wins for your website:
Search Engine Optimization
You’ve probably heard about SEO before but if not, to put it into a quick summary, SEO is the work that goes into getting a website to appear higher up in search engine rankings. There are many different methods that can improve SEO and the way that Google and other search engines frequently apply changes to the way that they rate websites to make things that little bit more difficult for website owners and SEO marketers. Having said that, there are some general methods that you can utilize, such as:
Work out the words that people will use to search for your products/services. If you’re not sure exactly what these would be you can use a keyword planning tool such as the Google AdWords Keyword Planner. By using the keywords in page content at the right density (not too many as you can get penalized for keyword stuffing) you will help your website appear higher in the rankings.
Another easy way to improve your SEO is to add regular content or even just update your pages. This is why people often start adding regular blogs to their site, the more pages of content, the higher the ranking.
Use a Good Web Host
Your website’s host can play a big part in the performance of your website, so if it is running slow or goes down at regular intervals, it might be time to look at changing to a new web host like certahosting.co.uk. Depending on the type of hosting package you are with, you might see significant improvements with a new host.
Use Video Content
The use of video content for marketing is set to increase even further in 2017 and it might be something that you want to invest in if you are looking to improve your lead generation volumes. You will have seen the popularity of YouTube videos and Facebook videos and there are lots of great ways that you can tap into the potential business growth that video content provides. Get some inspiration from examples of brands using live video for marketing.
There are lots of other ways that you can improve your website but these should definitely give you some food for though to get the most out of your website.