Millions of people across the world are blogging. It may therefore seem a little difficult to stand out from the crowd of blogs. However, it is essential to persevere, because an award-winning blog could help you become an influential voice in your industry, helping you create fantastic connections, boosting company profits and providing your readers with informative, entertaining content. Here’s how you can create an award-winning blog…
Pick an Angle
Whether you have an existing blog or are looking to create one, try to pick a unique angle that will draw readers to your website. You will want your website to stand out from the crowd, so ask yourself what you can offer that’s different to others. For example, if you love to bake but are juggling your hobby with your working and family life, give it a name that reflects your lifestyle and angle your content to match, offering informative, entertaining tips that your readers can relate to their own lives.
Almost everyone can write, but that doesn’t mean everyone can write well. Your blog is your brand – so sell yourself through your content. Poor grammar equals a poor blogger, so proofread your articles before you click publish and avoid clunky sentences or repetitive paragraphs. If in doubt, ask someone to proof a draft so you publish high-quality blogs that are enjoyable to read.
Market Your Blog
What’s the point of putting your heart and soul into a blog if no-one has an opportunity to read it? If you want to create an award-winning blog, you must promote it. Your aim should be to build up a loyal audience, and the likes of Facebook, Twitter and Instagram can help you do so. If you don’t, your blog will be just one of many waiting to be found. It’s your job to market your blog so it receives the attention it deserves.
A Reliable Website
Reliability is key when it comes to a blog. Slow load times will have people clicking away after a few seconds, which means you must create a fast-performing blog that loads content in a flash for your readers. Downtime can also result in your visitors being unable to access your website, which means your potential readers will simply head elsewhere. You should therefore opt for a hosting provider with 99.99% uptimes, such as bestwebhosting.co.uk.
Build Blogging Relationships
Not only do you need to create an excellent blog, but you need to reach out to other influential bloggers in your industry. Key bloggers can now have the same reach as a traditional journalist, so it is worth building relationships to promote your blog as much as possible. Don’t be afraid to invite them to special events to showcase your service, provide them with free products or allow them to take a tour of your company. They will then go away and promote your service, products or business on their own blog, linking back to your website, where you will have a chance to wow their followers with your content.