There are thousands of social media websites. Every time you turn around you will see a new site, complete with its own icon and sharing widget. This can be overwhelming for businesses who are new to the social media game. But it doesn’t have to be.
In their post Social Media Platform Selection: Keep your eye on the bigger picture, MarketingSherpa reports that when comparing numbers, there are still only a few social networks that should be considered. Furthermore, success won’t be found by simply using the social network of choice, but by “synchronizing that social platform with your search and content marketing initiatives.” Read more at MarketingSherpa.com.