You have seen barcodes forever, but now there are those funny black and white squares appearing all over the place too. These are called QR codes. A QR code is a two-dimensional code that stores information. Unlike the barcode, it allows for more storage and quicker readability.
QR codes are becoming more and more popular due to the availability of smart phones, which allows anyone with a smartphone have the ability to access the QR information. Many smart phones now have free QR codes applications that allow users to quickly view a QR code. And with a quick click of a button, the website affiliated with the QR code appears! No need to fumble around on that hard-to-use keyboard.
If you are a business running print advertisements or handing out print materials who would like to drive traffic to your website, consider using a QR code in those materials. It will ensure that the person reading the print piece gets directly to your site, without any misspellings or typos.