Your brand, (i.e. logo, colors, shapes, “look and feel,” and messaging), is crucial for business. Period. Your brand is how people get to know you, recognize you, and easily tell others about you. According to David Yunghans, Regional Developmenet Director from Constant Contact (an email newsletter), keeping your branding consistent is essential in your business’ promotion as the brand is half of what makes the sale. His article relays the do’s in why consistent branding is a valuable tool in today’s marketing efforts.