Many small business owners haven’t gone to business school or worked with the Small Business Development Center. Maybe about half actually have a business plan where even less have a marketing plan. And for small business owners, a marketing plan is the best way to keep track of your advertising and marketing dollars without having to reassess on a daily basis. Additionally, a marketing plan helps you determine whether your current marketing strategies are paying off or whether or not to try something new. Here is a good, brief article from business consultant, Michael H Kaleikini, that provides some basic elements for the development of a marketing plan.